Scott Jackman from Deveron talks with Aaron Breimer from Veritas Farm Management about objective decision making in agriculture. They discuss how precision agriculture seeks to increase objective decision making.
Over the next couple episodes, we will be talking about decision making. There are two broad types of decision making. Subjective decision making - which relies of experience and gut feeling. And objective decision making - which relies on quantifiable data and facts.
Both types of decision making are used in agriculture. Traditionally, growers have used subjective decision making relying on their experience and their gut feeling to make decisions. This is ok. And it has gotten growers to be able to produce food and survive in up and down markets. However, precision agriculture seeks to bring more objective decision making by mapping and recording data to enable decision making.
And for a completely different perspective, I will be talking with COL retired Jim Greer from the US Army to discuss subjective decision-making in a future episode.